One thing that Montréal does really, really well is set up tableaux for promoting the many festivals. They’re all super optimized for the ‘gram, ‘tok, and selfie generation.
To promote the 40th Just For Laughs Festival currently in progress, they have put up charicatures of famous comedians (presumably previous participants) over on Rue Saint-Denis and probably elsewhere. They also have a funhouse-mirror version of the festival logo.
It’s very smart. The setups are perfect for amateur photographers, who end up sharing and promoting the event without even realizing… hey … wait a minute!
