“Savourez-les toute l’annee! Enjoy them all year!” the bags exhort. It’s tempting.
But would I? Would I enjoy them, if I could have them anytime I wanted? Part of their allure is their short window of availability, the impossibility of savourezing them except around the spring equinox.
They stop selling Mini-Eggs on Easter in California, if there are any left to sell. In my neighborhood they’re snatched up as soon as they hit the shelf. It’s that crunchy shell that makes them crack (meaning addictive as well as toothsome).
I could make a pretty penny selling non-seasonal Mini-eggs south of the border if shipping weren’t so slow (and expensive). I bet some of you are dialing my number right now.
P.S. In other seasonal product news, Nivea wants you to know they like rainbows, especially during Pride Month, despite this from Wikipedia:
In June, 2019, marketing and media industry journal Ad Age reported on June 26, 2019 that FCB, Nivea’s long-time ad agency, had ended its relationship with the company. Among the primary reasons cited was NIVEA’s rejection of a proposed ad that featured two men’s hands touching because, according to a NIVEA executive, “we don’t do gay at NIVEA.”[13]
Apparently they’re anti-semitic too. But rainbows!